Switzerland Tourism dazzles UAE's prime billboards starring the famous Swiss Tennis Player Roger Federer. The campaign motivates the Emirati OOH audience to take a break from daily life with a brand new advertisement with promotional messages for consumers as well as a contest for the trade. The I Need Switzerland campaign includes a partnership between Switzerland Tourism and Goway English-speaking Canada, and Tours Chanteclerc in Quebec. The visual portrays Ambassador Roger Federer, in a setting of crystal-clear lakes, imposing peaks, and picturesque villages. According to Roger, Switzerland's natural scenery is as close to perfect as it gets. The Swiss tennis star loves taking trips to all parts of the country during all times and seasons of the year, offering exclusive insight of some of his favorite spots and places. These unique landscapes are bound to give visitors an easy energy boost. Pascal Prinz, Director of Switzerland Tourism in Canada, quoted that Switzerland and Canada rank amongst the safest countries in this COVID-19 world. The advert gives off vibes that people need to get active, need time to relax, need a quick trip, and need time for romance, hence, people 'Need Switzerland'. The campaign is a relatively new one that was spotted on Dubai's main roads during the first week of November and was massively distributed as Hoardings and Uni-Poles.
