After its campaign for the back-to-school season back in September, 2B has returned to the OOH scene for this Black Friday season. Similar to the brand’s electrifying 2020 campaign, the discounts on offer reach up to 70%. This time, however, there’s the option to pay in installments that can last up to 12 months, in collaboration with ValU. These installments can be paid later on with Sympl, the online payment platform, using any bank card.

The campaign’s visuals show a young man & a young woman holding laptops & other electronic devices, with his & her hair standing up and fritzing, supposedly shocked by the electrified deals. This paints a fun and creative image that’s befitting to the cheerful season of discounts.

2B’s logo takes up a significant ad space with a solid black background as its backdrop, accompanied by the website and hotline. The bottom section of the ad provides the logos of ValU, Paymob, and BANQUE MISR.

Want to learn more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

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