Carrefour, owned and operated by Majid Al Futtaim in the UAE, has turned up on Dubai's OOH arena to declare its shopping extravaganza; Carrefour Friday, with marvelous offers and promotions, after its huge success last year.

Orange color pops up on the campaign, as the color of the background to grab the attention on the roads and promote the special offers and deals. The visuals feature some groceries, mobile phones, electronics, home appliances, health and beauty products, and more, to highlight that Carrefour Friday offers an array of products from different categories with the highest quality and unbeatable prices, describing this shopping extravaganza as a “Non-stop deals”. 

The offer is valid from 1 November to 30 November in stores and online, granting discounts of up to 50%, flash offers, and weekly super sales on different brands like SamsungHuaweiDyson, Apple, LG, and more. The advertiser added the Carrefour’s official website on the bottom section for those seeking to explore more. 

This new campaign has popped up in the first week of November on Digital Billboards, Bridge Billboards, and Lampposts in Dubai and Sharjah.

The Art & Science of OOH

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