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Saudi dairygiant Almarai launches a new OOH campaign and expresses their gratefulness towards Egyptian consumers.
One of the most trusted and popular dairy names in the MENA Region, the brand is produced in Egypt by Egyptian dairy tycoon Beyti under the umbrella of PepsiCo-Almarai’s IDJ joint-venture.
The ads, which are strategically spread across the Greater Cairo in Large and X-Large uni-poles, showcase their iconic spoonable yoghurt, as well as the children’s flavored varieties and the fruit-on-the-bottom treats. With different backgrounds according to the product, the ad copy reads “Thanks to the million consumers who choose us daily”.
Industry: Food & Beverages
Brand: Almarai Egypt
OOH Size: X-Large uni-pole | Large uni-pole
Region: North Africa
Tags: Branding Campaign | North Africa | Regional Brand
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