Amazon dazzles UAE's prime billboard spots with its phenomenal, massive, and global campaign for the 11.11 Sale.'s prior appearance on Dubai's OOH scene concerned the announcement of the brand as the "Official Online Store Partner of Expo 2020 Dubai".
The pioneering e-commerce platform is currently back on the outdoor and digital-outdoor (DOOH) arena with the hottest deals starting from November the 10th till the 12th

With colorful and appealing backgrounds, Amazon's campaign is bound to grab the instant attention of the masses on the road. The campaign uses the main tagline "SHOP DEALS SAVE MORE" while also highlighting the fact that members of "First Abu Dhabi Bank" will get an "EXTRA 15% OFF". Some of the campaign visuals portray different product categories to make consumers aware of the products that will be in the sale; Headphones, Watches, Home Appliances, Kids Products and more using an orange and black theme, maintaining brand colors that are bound to stimulate UAE's OOH audience.  

The campaign is a relatively new one that was spotted on Dubai and Sharjah's prime outdoor advertising roads during the first week of November. The OOH advert was widely distributed using several mediums of OOH including; Digital Screens, Rooftop Billboards, Uni-poles, and Lampposts.  

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