ENOC Lights up Dubai's Billboards with Its "Reimagine Energy" Campaign for The Expo Dubai 2020 Pavilion

ENOC rises once again on Dubai's prime OOH arena, raising awareness on the fact that the company is now one of the official sponsoring partners of Expo 2020 Dubai. ENOC has established its brand as the "Official Integrated Energy Partner of Expo 2020 Dubai" and that it has its very own energy Pavilion at the Expo site. ENOC's previous campaign promised consumers to win a Mercedes C200 and 25,000 AED on Dubai's billboards. 

ENOC is back with an even stronger campaign using the main tagline "Reimagine Energy" while the visual asks the masses the question; "Are You Ready to Reimagine Energy?". The campaign also highlights the hashtag #ReimagineEnergy while using the ad copy "Join us at ENOC's Pavilion". The ENOC Pavilion is expected to provide; an immersive journey to explore humankind's relationship with energy throughout history, a space designed for knowledge exchange between industry experts and peers on industry changes, and pavilion structures that are conceptualized with legacy in mind; already making plans for the future. One of the campaign visuals portray an exhibit in which 4 children are standing around in excitement and amazement, highlighting Expo 2020 Dubai's official logo. Another visual portrays older individuals who also look inspired and enlightened by the pavilion, while another visual demonstrates a male and a female in what seems to be 'a space of energy'. 

The OOH campaign was spotted on Dubai and Sharjah's main roads during the third week of October and was distributed across limited advertising spots as hoardings, digital screens, and lampposts