Ezan Developments is a new generation emerging from a massive and veteran entity in the real estate field, the EGYGAB Holding Group, which is announcing its project in an OOH campaign all over Cairo again after its booming campaign in October. The company's name is derived from the Arabic word Etzan, which implies balance. One of the central tenets that the company wants to set up through its initiatives is to achieve balance in the lives of clients by giving them innovative real estate products that are based on meeting market demands, maintaining pace with market ambitions, and achieving an effective investment strategy. The Median Residences project is situated within the Tag City New Cairo compound, which spans 960 acres and is regarded to be one of the largest in Egypt. It’s a 20-acre entirely residential project, including modern and contemporary designs that are in line with future trends. It has a commercial center, a club, lakes, and residential spaces, with prices starting at 16 thousand per square meter. In navy blue and fiery orange billboards, Ezan promotes The Median Residences and the fact that it offers a 5% down payment over ten years. “Somewhere in Between Luxury/Reason” is how the company brands the project in the market. A snapshot of the front of the buildings stretches across the visuals, looking sharp, modern and well-lit with character and sophistication. For anyone keen on finding more about Ezan’s OOH campaign, you can check out Cairo’s dedicated OOH media intelligence company, Monitoring Out-of-home (MOOH), where you can uncover all the details and nitpicks of the campaign.
