Dubai’s Billboards Play Host to Jalsat at Expo’s Event, Featuring Hatem Al Iraqi & Diana Haddad

Dubai’s OOH scene features Jalsat at Expo’s Event, starring Hatem Al Iraqi & Diana Haddad.
Reimagining Jalsat as a vibrant Khaleeji-led jam session, Jalsat Nights will give visitors an exciting introduction to Arabic tradition, while entertaining audiences from all over the world. The Jalasat nights form a lively formation of 25 local musicians who are joined by special guest artists from other cultures.

Hatem Al Iraqi, the Iraqi song writer and composer rose to fame in the early 1990s in the Middle East and has released over 25 albums since the start of his music career and has performed worldwide, garnering a fanbase all over the Arab world. While Diana Haddad the Lebanese singer and television personality also holds Emirati citizenship and is based in the United Arab Emirates, making her one of the most popular Arabic pop musicians in the Arab World and the UAE. Both stars adorn the billboards with flashy smiles, while the rest of the outdoor ad space is reserved to demonstrate the date of the event as well as EXPO 2020 Dubai’s logo.

This limited campaign is a fairly new one that was released for the first time during the first week of November and was launched on Digital Screens in Dubai City.