Dubai South reappears on Dubai's OOH scene and promotes its newest luxury residential project; THE PULSE BEACHFRONT. The previous campaign was solely an awareness and launching campaign that has no promotional aspects, however, the developers are back on billboards even stronger, exciting potential residents to reserve their places and Book Now. \r\nDubai South is Dubai's largest single urban master development company that focuses specifically on aviation and logistical ecosystems. The Pulse Beachfront is the ideal mixed-use community for young professionals and families to live, work, and connect. The residential compound incorporates modern apartments and contemporary townhouses. The ad visual highlights that customers can find Deluxe 3, 4 & 5 BR Villas at The Pulse. The visual also shows that the compound is A development by DUBAI SOUTH and that booking can be done through 800-SOUTH (76884). The promotional aspect of the outdoor advertisement concerns the ad copy Starting AED 1.34M giving potential residents an idea on the pricings of units. The visual also portrays a photograph of the compound's pool area and clubhouse while residents enjoy a sunny day at the pool, which is a visual that should grab the attention of audiences. \r\nThe new OOH campaign was spotted on Dubai's prime streets during the second week of October and was distributed across limited advertising spots, taking the form of bridge billboards.