German car manufacturer, Opel, one of the largest European car brands, has recently spiked Greater Cairo's outdoor advertising scene with an active and ongoing strategy to raise awareness for the new 2022 car range Opel has released. Opel's prior OOH appearance revolved around the Opel Grandland with the main message Live The Grand Life. Opel has reappeared on billboards even stronger, with a very catchy, bright-yellow-themed advert that is bound to make a significant impression on Cairo's busy roads. The visual uses the main ad copy EMBARK ON A NEW JOURNEY WITH THE 2022 OPEL RANGE. The ad visual showcases three Opel models from the new car range including; The Opel Grandland which is portrayed in the middle of the billboard in a royal blue color, while The Opel Corsa is displayed on the right side in bright red, and The Opel Crossland on the left, also in bright red. The yellow background is extremely energetic and is known to increase metabolism and excitement which makes it a suitable color for the OOH campaign. The ad copy also provides Opel's official hotline. To find out more on Opel's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
