In today's world, almost everyone knows someone who is getting or has received home health care. It might be an elderly parent or grandparent, a disabled youngster or a coworker recovering from surgery. Every year, millions of individuals receive healthcare from trained professionals and Zulekha Hospital is now catching up to this societal transformation by announcing it via an OOH campaign in Dubai. \r\nThe hospital exhibits Dr. Zulekha's (the founder) caring and compassionate attitude. It's known as the Zulekha spirit, and it's always present in the physicians and personnel. Zulekha Healthcare Group now encompasses two multidisciplinary, full-service hospitals in Dubai and Sharjah, as well as three UAE medical centers and three pharmacies. \r\nThe blue billboards include a graphic of a house wearing a medical stereoscope. The usage of blue is a clever move to build trust and give a sense of orderliness and cleanliness. The services they’re offering are “Doctor @ Home”, “Nurse @ Home”, “Physiotherapy @ Home”, “IV Therapy @ Home”, “Investigation Services @ Home”, “Equipment Rentals” and “Medication Management”. Each one has its own tiny illustration that adds life and professionalism to the ad, with all their numbers and contact info being present on the ad visuals. \r\nThe limited campaign struck Dubai on hoarding billboards, in the fourth week of November.