Etisalat UAE has landed with a new OOH and DOOH (digital out-of-home) campaign on Dubai’s outdoor marketing arena after its latest gladiator campaign.
This time the brand has landed on the OOH scene to promote its 5G capabilities, which are to be demonstrated in the Expo 2020 Dubai.
Etisalat states that it is enabling the impossible by connecting everyone to the new world Expo 2020 Dubai with the largest #5G site in the #MENA, with their high-speed blanket Wi-Fi coverage, super speed network, and cutting edge digital solutions.



The visuals depict a woman wearing VR goggles, reaching out her hand, as if she’s almost touching the future, with the tagline “Enabling The Impossible”. Another visual shows a man doing business by interacting with holographic icons, giving the ad an almost sci-fi aesthetic.
Etisalat’s logo is prominently visible, in addition to Expo 2020 Dubai’s logo, all hosted on a background with the brand’s signature green color.



This campaign is a new one that launched in the fourth week of October on Digital Screens, Bridge Billboards, and Lampposts in Dubai. 

The Art & Science of OOH

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