Dubai’s City Walk Strip is one of the most exciting places to visit all year round, and so with their upcoming festival, the destination has never been more enticing. From 22 October to 6 November, audiences can visit City Walk for a celebration of creativity, as the destination transforms into an artistic hub with a variety of exhilarating musical and art performances, workshops, and opportunities. The digital out-of-home advertisements use a joyful visual of two ecstatic women laughing and having the time of their lives, with the hashtag #CITYWALKVIBES prominently displayed alongside them. The ad copy invites audiences to “feel the rhythm of the city. Join us for live music, creative workshops, and family entertainment”. The ad copy and the visuals all add up to an energetic and exuberant (DOOH) campaign that should invigorate onlookers and encourage them to enjoy the city walk vibes. This limited campaign is a fairly new one that was released during the third week of October and was launched on Digital Screens in Dubai City.
