After their booming online banking OOH campaign, Banque Misr is back at it again with billboards in Cairo showing off their latest technology. Banque Misr, the first Egyptian bank, created BM Online, an internet and online banking system that allows consumers to take care of their financial needs safely, effortlessly, conveniently, and swiftly. Transactions, account and card evaluations, and other services are available. Accounts in Egyptian and other currencies, as well as cards and conversion rates, are displayed. As clients can also request a debit or credit card, deactivate a card temporarily, pay a credit card, apply for a loan, pay all past-due bills, and many more features. The focus of this campaign is on the app’s ability to arrange and schedule the next branch visit. The OOH campaign incorporates burgundy, which is present in the logo and brand identity. It promotes the latest asset in their application, which is to book turns online for those who cannot stand waiting. The billboards feature a few chairs and a seated woman appearing bored and irritated while waiting. The interface of the application is highlighted on the side of the visual, showcasing the Client Number and their ticket. For those looking to dive deeper into Banque Misr’s OOH campaign, find out the OOH types, kinds, media plans, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
