International bankinginstitution Arab Bank has launched a new two-fold OOH campaign to promote its new Signature Visa Card as well as raise brand awareness.
Palestinian by birth and Jordanian by adoption, Arab Bank has become the largest global Arab banking network with more than 600 branches spanning five continents. Over a sea-blue background, the ad copy in white informs viewers of these important figures which have earned the institution a strong reputation in the finance sector worldwide.
Operating in Egypt since the 1940s, the highly trusted institution presents now the Visa Signature, which is offered exclusively to their “Elite Program” members. This “one-of-its-kind” card as the ads say, promises to enrich the holder’s lifestyle with exclusive privileges and rewards not only in Egypt, but across the world. Over a titanium color background and with some abstract design, the card is showcased in the center of the ads with all the details and information in white copy around.
With double-decker poles and Large and X-Large uni-poles, the campaign is strategically positioned across the city offering both ads in blue and dark grey.
Industry: Investment Banking
OOH Size: Uni-Pole | Large uni-pole
Region: North Africa
Tags: Branding Campaign | North Africa | Product Launch | Regional Brand
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