HSBC Bank Egypt is one of Egypt's most well-known global banks, offering a wide variety of banking and financial services. It collaborates with well-known charities to fund community initiatives that focus on education and the environment, and it has now returned to Cairo's billboards after its last OOH Campaign. To help people navigate their day-to-day banking, the HSBC Premier Bank Account gives them unique access to a variety of preferential banking services and benefits. More rewards, advantages, and unique deals are available to people and their loved ones with HSBC Premier than ever before. From priority servicing and preferential rates, to travel insurance coverage and exclusive benefits and more, the HSBC Premier is “more than just a bank account”, as they state and advertise in an OOH campaign in Cairo. The visuals are in HSBC’s signature red and white, encompassing their logo and famed brand identity, and featuring spirited and care-free looking people. They fit under the family criteria, harmonious and connected with one another. Their wide smiles and ear-to-ear grins bring a sense of trust between the viewers to the bank. The billboards include hopeful lines such as: “Tomorrow belongs to those who start today”, “For a life full of life”, and “Find your freedom inflexibility”. They focus on unlocking benefits and enjoying the freedom of financial support worldwide with HSBC Premier. Want to disclose more details about HSBC’s OOH campaign? You can know this and more (like OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
