The esteemed home appliances brand, Ariete has drawn passers-by's attention on Dubai roads with an outdoor advertising campaign to present two dazzling home appliances lines; Vintage and Party Time. It is worth mentioning that Ariete has been offering innovative and practical solutions to daily problems since 1964, offering various products with eye-catching designs from cooking to coffee and from ironing to cleaning to add functionality and color to your home. The visuals presents the Party Timeline from Ariete, depicting loads of products designed to create delicious snacks for parties like Hot dogs, Waffles, Crêpes, Muffins, Hamburgers, grills, and many more. On the other hand, the ad promotes the Vintage line from Ariete, including the blue Vintage toaster, blue Vintage Kettle, and blue Vintage American Coffee Machine. The ad copy highlights the brand's name, positioning itself as the genius of the house on a crimson-themed backdrop. In addition, there is a straightforward call-to-action to shop Ariete's products from their website. This campaign has popped up in the second week of October in a limited location on Hoarding Billboards in Dubai.