Pioneering real estate developer, Al Sedek, rises on Cairo's OOH scene once again after its prior campaign released during the month of Ramadan with the main slogan "Your Ramadan with Al Sedek Everywhere". Al Sedek has currently risen on Greater Cairo's billboards promoting the new residential project Life Point, which Al Sedek also raised awareness on in August of 2018 through a branding OOH advert.

Life Point's OOH advert assists target consumers looking for luxury within the confines of their homes with a sophisticated residential compound in 6th of October City. The residential complex consists of 12 buildings containing 6 floors with a ground floor that features a garden. Al Sedek promotes Life Point by offering "5% Down Payment" and up to "120 Months" of installment plans. The advert also uses ad copy which translates to "The Luxury of Life in The Heart of 6th of October". The massive OOH campaign also highlights that Al Sedek provides "More Than 606 Residential Units in Greater Cairo" in areas including; Maadi, Mokattam, Nozha, and Nasr City. The visual portrays the architecturally pleasingly designed Life Point, encouraging potential consumers to trust in this real estate investment for a luxurious standard household. The ad copy also points out that Al Sedek is owned by Hassan Radwan.

To find out more on Al Sedek campaign for the new residential compound Life Point, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

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