Patek Philippe Geneve rises on Dubai's prime OOH scene with a new awareness and branding campaign, showcasing their latest editions to the newest timepiece collection. Patek Philippe's previous campaign was in March, and it concerned the Self-winding Complications Collection. However, the luxury watch brand is now back on billboards taking the spotlight with the new tagline Begin Your Own Tradition. \r\nThe new collection of Patek Philippe is brought to the OOH of the UAE by Ahmed Seddiqi & Sons, the only authorized dealer of the Swiss brand in UAE, along with many other precious luxurious brands. The OOH ad tempts Dubai's road commuters with the unique styles of the latest timepiece editions while one visual showcases a gold-framed watch with a vintage brown strap. Another visual portrays a female watch with a rose gold frame and a beige strap, initiating that the brand has suitable timepieces for both genders. The campaign deploys both languages; English and Arabic. \r\nIt is worth mentioning that the brand gained a wide popularity range in the Emirates starting from 2018 when the rare brand Patek Philippe once owned by King Farouk of Egypt, sold for a record Dh3.3 million at auction in Dubai. \r\nThe campaign is a relatively new one that was launched during the first week of October and was distributed across limited OOH spots across main sites in Dubai, as Uni-Poles.