Jumia Leads the Top 20 Campaigns in September, with New Real Estate Developers Entering the Arena to Heat Up the Competition

Every month, we get used to tracking down and observing how brands and industries are being introduced and promoted in the streets with full power to achieve our top 20 rankings. This month seems different, as it is not usual to witness the E-commerce industry topping the chart as Jumia did with its massive campaign, promoting the Jumia application that truly has all you need. 

There is a noticeable change in the ranking of the promising real estate developer, Noor, which is owned by Talaat Moustafa Group (TMG), after maintaining a grasp on the top spot for the previous three consecutive months. Noor has slightly retrograded to be in second place. However, the real estate industry remains to rank in the top 20 campaigns. In addition to that, the Top 20 Campaigns include two ongoing campaigns, run by real estate developers such as Cali Coast in the 9th place, and Sarai in the 15th place. 

New Real Estate campaigns have garnered the attention of Audiences on Greater Cairo's roads, where about 10 new campaigns of real estate companies are dominating the top 20 list, including The Brooks by Pre Developments, UC Developments, Double Two Towers by Nakheel Developments, Makany Kattameya by El Mansour Development, Rock Capital 1. Destino Business Complex by El Ezz Developments, Novella by Alkarma Developments, Fifth Square by Al Marasem Development, Triton Tower by RNA Developments, and De Joya New Capital by Taj Misr.   

In contrast to August, the non-profit organization industry has shown a strong presence in the chart, as the Plasma Donation campaign is moving up from 7th place to 4th place this month. The E-commerce industry is one of the industries that is returning to the Top 20 campaigns charts, including Amazon’s campaign to declare the re-launching of Souq.com to become Amazon.eg, in addition to Talabat’s trending campaign that dropped from the 9th spot to be in the 14th place, starring Abdel Basset Hamouda, Afroto, and Sola. Amr Diab’s campaign with Pepsi is featured to be 12th-runner, while Vodafone's campaign is in 13th place, featuring Liverpool star Mo Salah. Moreover, the food & beverages industry entered fierce competition with Lactel's campaign ranked in 18th place.     

Follow the infographic to see more interesting campaigns that have conquered Cairo’s billboards this month. Also, through September market insight, learn more data and figures about what’s going on in Cairo’s out-of-home advertising scene https://insiteooh.com/article/5294-the-outdoor-marketing-scene-in-cairo-has-witnessed-some-changes-in-ooh-activity-during-september