Anew OOH campaign from Swiss global brand Nestlé offers a delicious and nutritious range of cereals for Suhoor.
The ads portray a smiling family at breakfast next to photos of the different varieties of cereals that the brand offers in Egypt, namely Chocapic, Nesquik, Lion, and two Fitness flavors. As the ad copy reads “A light, nutritious suhoor for your stomach and your family” – Nestlé seems to focus its Ramadan message in offering a wholesome alternative to the traditional suhoor foods.
The campaign uses X-Large uni-poles and mega billboards in different locations across the Greater Cairo.

A light and nutritious Suhoor with Nestlé cereals-00
A light and nutritious Suhoor with Nestlé cereals-00

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