Intel & Hp Wolf Security pop up in partnership for the first time, on Dubai's prime OOH scene, with a new awareness campaign promoting a new breed of endpoint security. Hp's prior appearance on Dubai's billboards revolved around the promotion of its new ProBook 640 G8 Laptop, however, the famous tech brand is back on billboards even stronger, sending the message that it is becoming more and more important to protect your work, from home. 

The ad visual portrays a woman working from home and uses the ad copy "Establish Your First Line of Defense" as well as a phrase that translates to "Modern Innovations to Protect Your Computers". The ad copy highlights that the new service is called "HP Wolf Security", and that it is "A New Breed of PC Security". Hp Wolf Security reduces the addressable attack service and enables remote recovery from firmware attacks, as well as protecting printers and any connected network devices. 

The DOOH campaign is a relatively new one that was spotted on Dubai's roads during the third week of October as Digital Screens, Hoardings, and Lampposts. 

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