FitnGlam rises on Dubai's prime OOH arena with a new branding and awareness campaign, establishing the sports facility as the "Women's Fitness Superclub". The brand also climbs on billboards to announce the opening of the new branch at "Al Quoz" which is "NOW OPEN!" according to the campaign's ad copy, which correlates with their previous campaign

FitnGlam has been given the spotlight especially because of the brand being the official presented and headline sponsor of Miss Universe UAE. It also identifies as a revolutionary space created for women by women. The OOH campaign takes the form of a banner whereas the left side is back and portrays FitnGlam's logo in white text, white the right side is in blended baby blue and lilac purple representing women, passion, courage, and strength. 

The OOH advert is a fairly new one that was spotted on Dubai's roads during the second week of October as bridge billboards. 

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