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ZANUSSI Makes Lives Easier on Cairo's Billboards with the New Steam Max & Perla Max Washing Machines

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ZANUSSI Makes Lives Easier on Cairo's Billboards with the New Steam Max & Perla Max Washing Machines

Home Appliances tech company Zanussi reappears on Cairo's OOH scene after its previous campaign with Ahmed Khaled Saleh and Hanady Mehanna, who dominated Cairo's OOH landscape with Zanussi's ongoing campaign promoting the brand's innovative and sophisticated technology. Zanussi is now back on billboards sending the same brand message that Zanussi can "Make Your Life Easier", focusing this time on new technology washing machines. 

Zanussi’s new campaign displays two new washing machines; The Steam Max, and The Perla Max that have new steam technology which presents "The appropriate cleanliness standards from the first wash" according to the OOH ad. Zanussi also uses another tagline which translates to "A new technology from the kings of washing machines". The ad copy also represents the fact that Zanussi washing machines offer "Appropriate sanitization from the first wash" using signature brand color yellow, which tends to make a strong impression on the roads and encourage consumer purchases. 

To find out more on Zanussi's campaign for the Steam Max and Perla Max washing machines, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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