Liu Jo climbs up on Dubai's prime Digital Out-of-Home (DOOH) arena for the first time, launching a new awareness and branding campaign for the new branch that opened in Dubai Mall, Fashion Avenue Ground Floor according to the campaign. The provided services available at the branch include; accessories, credit cards, fitting rooms, jeans, Wi-Fi, and women wear. \r\nLiu Jo uses two main visuals for the campaign which both portray one of the brand's signature handbags from the Python Print collection; the Eco-friendly crossbody bag in color; mustard/natural/black. The visual demonstrates the multi-colored snakeskin-effect print which is stylishly lined in details, encouraging shopaholics and fashionistas around the UAE to join the trend. The bag comprises three central compartments that are fastened with one zip-lock, including a front pocket, convenient utility pocket, and an interlocking flap closure. Another visual showcases a model holding the bag showcasing the metal shoulder strap and interlocking flap closure. The brand focuses on producing sustainable products which is bound to attract many group segments that care for sustainability and nature. \r\n\r\nThe campaign was spotted on Dubai's DOOH scene during the first week of October and was distributed as digital screens across limited advertising spots for the first time.