The flourishing real estate developer Arkan Palm has returned to Cairo’s OOH scene after their latest campaign that promoted the cosmopolitan city; 205. This time they’re promoting their latest project; Canal Walk Island, their newest residential project, on a similarly themed outdoor ad campaign. The brand sticks to its simplistic and pharaonic aesthetic, using a blue background for all its outdoor media. With an ad copy that mentions “Canal Walk Island”, as well as “205 an Arkan Palm Development” with Arkan Palm’s logo also being present on the ad space. On the right side of the ad, the hotline is prominently visible, for those seeking more information. To know more about this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
