Amazon UAE Climbs Up Dubai's Billboards, Bringing "A New Superpower"

The pioneer e-commerce entity; Amazon UAE, has graced Dubai's OOH arena to announce that the iPhone 13 Pro and iPhone 13 Pro Max are now available on Amazon's online store. This campaign has captivated the scene after showering the audiences with Back To Schools offers in its latest OOH campaign.  

The visuals showcase the front and back of the iPhone 13 on an orange-themed background that represents Amazon's brand identity. On the other hand, the campaign features the brand's famous logo that has a significant meaning, in other words, the orange smile conveys the happiness of customers and their satisfaction, while the orange arrow connotes that the esteemed e-commerce company sells everything. The ad copy states that the aforementioned smartphones are "Your New Superpower", since they feature the most advanced pro camera system yet on iPhone, with the advanced 5G experience and the fastest chip in a smartphone, and so much more astonishing characteristics.   

This campaign has shown up in the first week of October on UniPole Billboards in Dubai and on Digital Screens in Sharjah.