Coca-Cola, one of the most joyful and energetic brands in the market, has landed once again on Cairo's billboards, with a cheerful OOH campaign, after their last appearance which included a collaboration with Orange & Tamer Hosny. The striking visuals drinking the world-famous soda drink, as well as handing out bottles of the refreshing beverage, inviting audiences everywhere to take a sip and enjoy their time. The ad copy states that “Its charm is real” or “سحرها حقيقي”, indicating that Coca-Cola’s rejuvenating taste, and soda filled flavor is the reason behind the smiles and laughs seen on the billboards. Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
