Al Aan or Alaan TV has risen on Dubai's prime OOH spots, raising awareness on the pan-Arab infotainment satellite TV station, based in Dubai Media City, UAE. Al Aan presents a set of news programs that cover the Arab and international news, around the clock. The channel displays diverse reports, opinions, and analyses of experts regarding fields of; culture, sport, economy, community affairs, and also offers special segments that revolve around journalism which reveals multiple local issues and serious cases. One of Al Aan TV's advantages is that it has a wide network of reporters that are distributed across the Middle East. \r\nThe ad visual uses the main slogan القصة في تجدد which translates to; “the story is being updated”. One visual displays 9 anchors, hosts, and journalists that present programs on the channel, portraying the channel's colorful and cheerful logo on half of the billboard. The slogan and ad copy are in bright pink which reflects empathy, intuition, compassion, and warmth. Another visual uses the same pink shade as the background of the campaign while portraying the logo of Al Aan in white. \r\nThe campaign was spotted on Dubai's OOH scene during the first week of October and was distributed as uni-poles across limited advertising spots.