MONTBLANC glamorizes Dubai's prime billboard landscape with a new awareness campaign for sunglasses and eyewear. Montblanc is pleased to be introducing the first global travel retail eyewear, exclusively styled in trend for 2021's fall collection. The glasses collection has frames that feature iconic and premium acetate lines and are designed specifically for males. The glasses are designed for international travelers and they carry square-shaped metal wires of two color combinations including; shiny black with either solid smoke or flash silver lenses. The dedicated campaign visual reflects the professionalism of the pioneering spirit since 1906, and that Montblanc has revolutionized the culture of fashion, convenience, and travel. The visual demonstrates the creative design and high functionality driven by craftsmanship and innovation, featuring unique style pieces for the modern man. Montblanc continues to push boundaries showcasing signature elements that define a sophisticated series of sunglasses and optical frames tailored with top-notch materials and detailing. The DOOH campaign popped up on Dubai's roads during the first week of October and was widely distributed across multiple OOH destinations.
