Lincoln is Back on Dubai’s OOH scene promoting its Nautilus model in a noticeable outdoor campaign. The last time the American car manufacturer appeared on Dubai’s billboards was during the month of Ramadan, offering special discounts.
This time, Lincoln has arrived on billboards to flaunt the Nautilus model with some creative Die-Cut designs, as the letters forming the word Lincoln protrude out of the billboard, with the vehicle speeding underneath it in a captivating visual. The ad copy states that Nautilus “Raises Expectations”, conveying how it can elevate the automotive experience, and bring joy to its owners.

The Lincoln Nautilus SUV offers a standard 2.0L turbocharged I-4 engine and an available 2.7L V6 twin-turbocharged engine. An adaptive Cruise Control system in the vehicle does much more than just keep the car traveling at a set speed, as it blends radar with mirrors so it can sense and adjust to the pace of cars ahead.

This campaign is a new one that was released during the first week of October and was launched on Hoarding billboards in Dubai City. 

Campaign Credits

Industry: Automotive

Brand: Lincoln

Advertiser: Al Tayer Motors

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | UAE | United Arab Emirates | Lincoln

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