SODIC East pops back up on Greater Cairo's OOH market after its last appearance promoting a fully integrated community in New Heliopolis. SODIC East reappeared on the streets, promising Fully Finished Sky and Garden Houses in their latest residential project; Camellia Houses. The visuals reflect a new beginning in a fully integrated destination that connects Suez and Ismailia Roads. The residential compound is 25 minutes from NAC, 5 minutes from Al Shorouk, and 20 minutes from New Cairo. Camellia Houses is considered a rising destination in the East of Cairo which is designed efficiently in strategic location and function. The campaign visual showcases the elegant and luxurious houses at Camellia Houses while other visuals highlight that the project is Now Launching with a baby blue, cloudy sky background, to make audiences think about sky and garden houses. In other visuals, Camellia Houses' logo is in turquoise which gives off vibes of refreshment, calmness, sophistication, energy, joy, intuition, and loyalty. To find out more on SODIC East's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
