UC Developments rise on Greater Cairo's OOH landscape with a new promotional and awareness campaign, branding for EAST TOWER. UC Developments has been exerting extraordinary effort to claim its strong OOH presence. For example, UC Developments' last campaign expanded the real estate company's overall brand awareness and boosted its image on Cairo's billboards through a launching campaign using the catchy tagline "The Best Is Already Here". 

UC Developments are now back on billboards even stronger, with a phenomenal promotional and creative concept campaign stating that EAST TOWER is launching in CBD (Central Business District), in the New Administrative Capital. The ad copy also highlights that customers can now pay "10% Down Payment" and have "Up To 25 Years Installment". UC Developments is now offering consumers a unique global experience in front of an iconic tower with multiple features including commercial, administrative, and hotel units. The campaign maintains UC Developments' brand color which is purple since purple is a royal color connected to power, nobility, luxury, and wisdom. The campaign also induces a die-cut appeal, portraying East Tower's extraordinary building that comes out of the billboard's frame, attracting audience attention instantly. 

To find out more on UC Developments campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

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