KASRAWY Group, one of the pioneering automotive dealers in Egypt, rises on Greater Cairo's billboards with JAC Motors’ new J7. JAC Motors recently made a statement on Cairo's billboard scene when it rose on OOH poles, launching the JS4 that guarantees living the difference with high technology dynamics. JAC Motors is now back on billboards, stronger than ever, using the main tagline "A Choice, Not an Option '' while displaying the new J7 in a separate visual, using the color red, making a strong and significant impression on the roads. 

Another visual of the campaign also displays older models that were previously announced on billboards such as the JS4 and JS3, however, they are portrayed in black and dark colors, while the new JS7 is displayed in a fierce and flaming red. The campaign highlights that JAC Motors provides "6 Years Warranty or 150,000" while offering the official hotline. The ad visual also portrays TotalEnergies' logo, highlighting that the brand is a partnering one to Kasrawy Group and JAC Motors. 

To find out more on the JAC Motors’ campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more. 

The Art & Science of OOH

Back To Top Arrow