The famous home appliances brand Bissell returns to Dubai’s OOH scene after its last campaign back in 2020. This time the company is back on a big hoarding billboard to market its newest innovation, the CrossWave Cordless Max vacuum cleaner.The ad boasts about the vacuum being the number one in America in deep cleaning products, as well as its cordless nature, and Multi-Surface Cleaning, all adding to its convenience. Showing a woman cleaning her house with ease and comfort using the product. “Vacuums, mops, and dries all kinds of floors at the same time”, that’s how the vacuum cleaner is described on the ad copy, flaunting its versatility and ingenuity. The visuals also showcase many iterations of the CrossWave Cordless Max vacuum cleaner, posing on a black background, accompanied by the company’s logo. This new limited campaign has emerged in the first week of October on a huge Hoarding billboard in Dubai.
