Enormous retail store, VIVA Supermarket, spikes Dubai's prime OOH billboards with a new awareness campaign, building brand identity and loyalty. VIVA provides the best deals with big packs, big savings and lower prices as the brand's main marketing scheme revolves around the slogan "Fresher. Cheaper. Better."  

VIVA is the FIRST UAE food discounter in the region operating on a discount model, offering the highest quality products to its customers at the lowest price, and it has now made a bold statement on Dubai's OOH arena with its campaign visuals which feature bright and bold red backgrounds. The used color is one of the most visible colors in the color spectrum and has the ability to instantly grab people's attention, especially on the road. The OOH campaign uses the main tagline "Go VIVA or Go Home!" while the ad copy is in white and yellow. Yellow is an energetic color that symbolizes warmth, brightness, and grabs attention, specifically when used in contrast with red. White portrays innocence, peacefulness, as well as purity. 

The campaign is a relatively new one that was launched during the first week of October and was distributed across limited OOH spots across Dubai as bridge billboards. 

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