Luxury fashion and cosmetics brand, Christian Dior, has released a new outdoor advertising campaign to brand and raise awareness on the Miss Dior signature fragrance. The digital (DOOH) campaign is a dynamic reflection of Dior's overall theme and appeal, featuring Natalie Portman as the new face of Dior and brand ambassador. 

Dior's previous DOOH campaign took the spotlight with Maria Grazia Chiuri's new Macrocannage Jacket on Dubai's billboards. However, the fashion house is back on billboards, stronger than ever, with a blooming and colorful campaign #Wakeupforlove. The campaign portrays a new wave of love and optimism with a very floral and romantic background, portraying Natalie Portman calling out to wake up to the beauty of the world and always…To Love. The OOH visual showcases the Miss Dior fragrance with Natalie Portman being aesthetically photographed from the side, while she wears a floral headpiece. The billboard also shows several blooming flowers giving the vibe of a beautiful scent and making the artistic aspect of the campaign consistent.

The campaign is a relatively new one that was launched during the first week of October and was distributed across limited OOH spots across Dubai as digital screens and uni-poles.

The Art & Science of OOH

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