Atlantis Aquaventure Waterpark has soared across Dubai's OOH arena to invite the audience to feel the excitement at the World's Largest Waterpark, dazzling the passers-by on roads with fascinating die-cuts and mockups.     

This OOH campaign is a creative concept due to involving die-cuts within the campaign, where the edges of some thrilling watersports are protruding from the billboards’ frames. The visuals feature individuals making a splash in the aforementioned Waterpark, enjoying their moments. In addition to that, it's showing off some iconic record-breaking rides and attractions that will definitely entertain the visitors and give them an adrenaline rush. The visuals are illustrated on a blue-colored background that represents the world of the Aquarium. The massive theme park has 79 rides spread across three towers, 26 marine and watersport attractions, exclusive beaches, cool waterslides, and kid-friendly play zones.




This campaign has emerged in the first week of October on Building Wrapping, Hoarding Billboards, and Lampposts Billboards in Dubai.   

The Art & Science of OOH

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