The renowned retailer, Noon online shopping has risen upon UAE’s Billboards with a massive OOH advertising campaign, promoting their “Grocery on noon” promotional offers. After their latest outdoor campaign for the back-to-school season, the beloved brand is spreading delight and happiness on the OOH scene once more with their latest promotional campaign. Groceries are an essential part of our everyday lives, and when the pandemic hit, a simple trip to the supermarket became a risky endeavor. That’s when Noon and other online stores proved how essential they are, and how they can be beneficial for everyone by delivering all household needs to the doorsteps of customers. This newest campaign embodies that knowledge; by offering 70% off on groceries, customers are treated to a wonderful offer that should satisfy their needs. The simple visuals display an image of fresh fruits and vegetables, like an alluring tomato, for example, enveloped within the screen of a smartphone, which in turn is opened to the Noon app, almost depicting a customer about to make another purchase from the easy-to-use application.The juxtaposition of yellow & green fits the theme of sale and fresh groceries and complements the ad nicely. While the ad copy highlights the Up to 70% off on Groceries” offer with a big white font. Noon’s new campaign started in the first week of October with Rooftop billboards, Digital Screens, Mega Coms, Bridge Billboards, and Lampposts.
