De'Longhi, the Italian home appliances brand, reappears on Dubai's OOH arena after its previous campaign last October, bringing its unique coffee makers to Dubai's prime billboard scene. De'Longhi is back on billboards, stronger than ever, presenting the globally beloved star Brad Pitt as the new global ambassador of the phenomenal coffee brand. De'Longhi's new campaign is all about a day in the life of Brad Pitt, highlighting the elegance and design aesthetics of De'Longhi's new fully automatic, bean-to-cup espresso machine, the Dinamica Plus. The brand climbs up on UAE's arena introducing a journey that will take consumers from beans, to cup, to Perfetto, showcasing a screenshot of a story that was initially directed by the award-winning director Damien Chazelle and set to music by the talented composer Justin Hurwitz. The advert excites potential customers about enjoying a perfect cup of coffee at home, from a freshly ground selection of coffee beans, with just one touch. De'Longhi displays visuals that highlight the fact that the brand provides the Number 1 Espresso Coffee Makers” underlining that this fact is according to Independent research institute, value sales leader full Year 2020 in 46 countries. The ad visual showcases the brilliant and smart coffee machine, while Brad Pitt sips from a cup of mouth-watering, and foamy coffee. A bag of coffee beans is also portrayed next to the coffee machine in the advert, with the words BRAD and Fresh Coffee Beans. The campaign uses black and blue for the visual's background and blue tends to symbolize calmness, tranquillity, and orderliness. While black on the hand, symbolizes mystery, power, elegance, and sophistication, which makes both colors perfect for the campaign's main message. The campaign is a relatively new one that was launched during the first week of October featuring advertising star Brad Pitt. The campaign was seen on big hoarding billboards in Dubai.
