The esteemed bank, HSBC has drawn the attention of onlookers in Dubai with fascinating die-cuts billboards after encouraging audiences to switch to their banking services and get up to 5,000 cashback in its previous OOH campaign.
The reputable bank HSBC has always been used to involving a creative concept in its outdoor ads, which is manifested in the form of die-cuts on its OOH campaigns, so this time, the visuals feature a home window overlooking Dubai's famous monuments like Burj Khalifa, and its edges’ frame protruding outside the frame of the campaign’s outdoor ads. The red numerical rate of "2.29%" as well is prominent outside the billboard to grab attention on the roads. Therefore, in order to distinguish themselves among outdoor campaigns, they make use of die-cuts and mockups in a simple way without burdening the advertisement with too many details and graphics. They only highlight a phrase written in red, inviting people to "Get on HSBC Home Loan from p.a. 2.29%" that is featured on a white-themed background.
This creative campaign has shown up in the first week of October in a limited location on Bridge Billboards in Dubai.
Advertiser: HSBC UAE
OOH Size: Bridge Billboard
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | UAE | United Arab Emirates | HSBC | Creative Campaign
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