The French jewelry brand Boucheron has drawn attention on Dubai's roads with its magnificent Serpent Bohème collection, stretching its media plan with reposted visuals. This campaign has shimmered after its latest OOH campaign in March 2021.
Frédéric Boucheron, the first of the great contemporary jewelers, opened a business on Place Vendôme in 1893. The Maison relocated from the Palais-Royal, where it had been since its founding in 1858. Furthermore, for the first time on the place VENDôme, two women manage a major jewelry store. Boucheron named Hélène Poulit-Duquesne as CEO in 2015, together with Claire Choisne, the Maison's Creative Director.
The visuals feature the Serpent Bohème ring, which is attractively made to symbolize the mythological snake and delicately sculptured with the prominent contour of 18k yellow gold and studded with 32 round diamonds on top. This OOH campaign relies on the elegant model Andreea Diaconu to show off the marvelous piece on her fingers, all illustrated on a gold black-themed backdrop.
This new campaign has popped up in the first week of October in a limited location on UniPole billboards in Dubai.
OOH Size: Uni-Pole
Country: United Arab Emirates
Tags: Andreea Diaconu | Awareness Campaign | Boucheron | Claire Choisne | Dubai | Hélène Poulit-Duquesne | Reposted Campaign | UAE | United Arab Emirates
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