SODIC reappears on Cairo's OOH scene after previously lighting up billboards with its project October Plaza Compound in West Cairo, however, SODIC is now back on billboards, stronger than ever, with its new massively distributed OOH campaign raising awareness for a whole "New Chapter" of residential compounds. SODIC has now reinvented luxury living with their New Zayed compound; The Estates, which is launching soon. The Estates is located about 5 minutes away from SODIC West with unique and contemporary country architecture and extended green landscapes and views.
SODIC's main aim is to offer homes that are tailored to reflect individual styles and personalities, taking premium living to a whole new level focusing on creating integrated communities by providing the most premium services including; spa, retail, and education. SODIC introduces an extraordinary level of luxury and exclusivity since community management is one of the prioritized amenities, to maintain the desired style and quality and provide comfort through an oasis of calmness and serenity. This is clearly reflected in the ad copy "extraordinary homes” and "A NEW CHAPTER". The Estates is located directly on the Cairo Alexandria Desert Road, and it is just moments away from the vibrant Sphinx International Airport. The campaign visuals also highlight that the compound is in "NEW ZAYED" and also provide the company's hotline for those seeking additional information. The campaign features aesthetic screenshots of luxurious living lifestyles and also portrays the elegant and sophisticated villas of The Estates.
To uncover extra details on SODIC Development's campaign, visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.
Industry: Real Estate
Brand: The Estates
Region: North Africa
Tags: Awareness Campaign | Branding Campaign | New Zayed | SODIC | SODIC Developments | The Estates
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