Etisalat has always been known as the strongest network in Egypt, and after their most recent OOH campaign, they’re back once again on billboards, to promote the latest James Bond 007 Movie, and Daniel Craig’s last outing as the character; No Time to Die.
The OOH campaign is focused on showcasing the movie’s poster, which in turn puts the spotlight on the star in his signature 007 tuxedo while holding a gun, ready for his last mission.
The bold OOH campaign is a timely one, as the popular movie has been long-awaited, as it should’ve been released in 2020, but was delayed due to the Covid-19 pandemic. Etisalat has seized the opportunity to release a campaign that coincides with the new release date, resulting in one of their most successful outdoor ad campaigns.
The ad copies state the film’s name, as well as Etisalat’s logo, in addition to the daring slogan “أقوى بكتير”, which translates to “Much Stronger”, indicating the power on display for both the telecommunications brand, and the legendary status of the movie.
To uncover extra details on Etisalat's campaign, visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.
Advertiser: Etisalat Misr
Region: North Africa
Tags: Awareness Campaign | Cairo | Daniel Craig | Etisalat | James Bond | No Time to Die
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