Mastercard pops up on Dubai's prime billboard arena with an outdoor advertising campaign to bring excitement on the road and hype up audiences by announcing that residents and visitors can now "Join Mastercard at Expo 2020 Dubai". Mastercard encourages target audiences to start something "Priceless" with Mastercard at Expo 2020 Dubai, especially since Mastercard is now the "Official Payment Technology Partner" that will be providing a lineup of experiences for the six-month period. 



Mastercard's last appearance on Dubai's billboards concerned a promotional campaign encouraging the masses to "Explore Mastercard's e-Specials" to get the best online deals, however, the financial service is back on billboards stronger than ever, sharing a glimpse of the future and spectacular possibilities that will be powered by the concept of digital transformation. The global technology partner intends to connect people to their passions and share its key industry-leading insights through one of the world's largest economic and cultural milestones. The ad visual reflects that Mastercard is geared up to provide a journey that is bound to excite, inspire and mobilize millions of visitors. 



It has been made known that Mastercard will connect guests to their passions through an innovation called the Mastercard Cube that is an installation created to immerse visitors in a diverse range of multi-sensory experiences related to passions including; sports, food, music, and more. Visitors are bound to be wowed by mixed reality content that brings the next era of innovation to life. Mastercard is also focusing on building a greener planet, advancing gender equality, and empowering small businesses. The advert portrays the Expo 2020 Dubai site, along with Al Wasl Dome while fireworks decorate the skies. A child is also shown standing next to a female guardian, pointing at the exciting landscape. Another visual portrays a young girl shaking hands with a cartoon-like robot, giving OOH audiences the feeling that reality and outstanding innovations are currently hand-in-hand. 

The campaign is a fairly new one that was launched during the fourth week of September as hoardings that are widely distributed across Dubai city. 

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