LMD climbs on Greater Cairo's billboards, raising awareness of the integrated complex of Sabbour development projects that provide a full scope of updated facilities and services that meet the needs of consumers. The new Business Quarter is located in New Cairo, close to the ring road and only minutes away from Cairo International Airport. The real estate project is implemented on an area of 300,000 square meters and was planned and initiated by some of the world's best architects, interior designers, engineers, and urban planning specialists. LMD's last appearance branded the business quarter as The Well Rounded Living and informed the masses about the available facilities, now One-Ninety is back on billboards stronger than ever. The One-Ninety Business Quarter consists of commercial shops, administrative offices, as well as residential units that include diverse facilities and services. The project can be considered a mixed-use destination where energy is derived and vibrancy is amplified. One Ninety adopts a unique levelling technique to enhance a holistic outlook on integrated living, offering a unique experience in New Cairo dedicated to forming a trend-setting lifestyle. The area also includes an Urban Park where native flora and cosmopolitan cultures thrive. One Ninety features a cutting-edge Business Quarter where luxury living is also an option along with world-class entertainment, hotels, and hospitality. The campaign uses an abstract art design with vivid and vibrant colors to grab attention on busy roads while using the simple ad copy Celebrate Work in bold white text as well as One-Ninety. The simple background uses colors including; navy blue, royal blue, yellow, and dark pink. Shades of blue tend to bring to mind feelings of calmness, serenity, tranquillity, and stability. Yellow is a more energetic color that reflects cheerful and positive vibes, while dark pink represents love, care, and kindness. Another visual of the advert portrays a business district aesthetically portrayed in a photograph taken from an upward angle. The photograph gives audiences a glimpse of a busy day in an elite business district or quarter. To find out more on LMD's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
