Coach glamorizes UAE's prime billboard scene with its latest awareness and branding campaign portraying some of the signature and iconic designs of the international global fashion house founded in New York in 1941. The designs are all inspired by the vision of Stuart Vevers, the Creative Director that aims to reflect the inclusive and courageous spirit of the Big Apple. Coach's pieces are all known to be crafted to last a long time. The brand has established its identity to give audiences the chance to live authentically. Coach reflects how much it cares about every stitch by showcasing signature white-leather print bags in the campaign's visuals, reflecting that the brand also cares about the impact it has on people, communities, and the planet. Coach also holds the firm belief that better-made things create a better-made future for all. The American House of Leather uses a photograph of two models and their beautiful smiles, one carrying a white large signature canvas Tyler Carryall Tote, while the other is holding a similar bag with the same Coach print. Both models are wearing some of Coach's ready-to-wear Fall/Winter collection pieces that also have the Coach print, while one of the models is wearing matching white sunglasses. The other half of the billboard portrays Coach's logo with a grey frame carved by the same print. In color psychology, grey tends to represent neutrality and balance since it is the shade between white and black. Grey also symbolizes practicality, formalness, and stability. The campaign is a fairly new one that was released during the fourth week of September and was distributed as hoardings across limited OOH spots in Dubai.
