Mozzarella lovers are in for a real treat from Burger King; the worldwide famous fast-food brand. Three new sandwiches have invaded the OOH landscape in Dubai in the newest outdoor campaign, as the king of burgers presents the Mozzarella Chicken, the Mozzarella Beef, and the Mozzarella Double Beef. These new offerings are sure to delight fans of the brand, as well as cheese adorers everywhere since the visuals depict how much the “taste” stretches with you, taking the eater on a journey into the realm of deliciousness!
After Burger King’s last OOH campaign which promoted the king value meal, the fast-food titan is back this time with the three sandwiches taking center stage on a black background, while one of them being spliced in half, with a hand reaching out and pulling the halves apart, revealing how stretchy and hot the mozzarella cheese inside the burgers is.
The ad copy brands these offerings as the “mozzarella cheese lovers menu”, and replacing the “V” in “lovers” with a heart symbol. “A taste that stretches with you”, that’s how the flavor is described, putting the emphasis once again on the cheesy side of the burgers.
The Burger King logo and phone number are prominently displayed in white, juxtaposed with the dark backdrop. While it can be seen at the bottom right corner of the billboard that the Burger King app can be downloaded from the App Store and Play Store.
This new limited campaign landed in Dubai within the fourth week of September, on Unipole and Lamppost billboards.
Brand: Burger King
Advertiser: Burger King
OOH Size: Lamppost | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Burger King | Dubai | UAE | United Arab Emirates
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