Tiffany & Co. glamourizes Dubai's prime billboard scene introducing the About Love campaign, after their previous appearance on UAE's OOH platform featuring Anya Taylor-Joy that claimed ambassadorship for the Tiffany & Co. T1 Collection. Jewelry fashion house Tiffany & Co. is back on billboards, stronger than ever, showcasing some of the most prominent and significant pieces of jewelry. The About Love campaign was initially a short film that told a love story of longing, reunion, and a bond that transcends space and time. The film was produced by the acclaimed director Emmanuel Adjei, and it features a soulful musical performance of the classic song Moon River which was made famous in the 1961 movie Breakfast at Tiffany's. The iconic tune is reimagined with vocals by Beyoncé featuring JAY-Z. The campaign majorly reflects Tiffany's continuous support of underrepresented communities since the brand has made a pledge to provide scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). The OOH campaign portrays the priceless Tiffany Diamond pendant that was only worn by three women since its discovery in 1877. In About Love, Beyoncé is officially the fourth person to wear the iconic and legendary 128.54-carat stone. The ad visual really captures the essence of the world's largest and finest yellow diamonds that were discovered in the Kimberley diamond mines in South Africa. The piece is cut to enhance its vivid color rather than its size and its diamond sparkles on Dubai's billboards as if lit by an inner flame. Another screenshot visual of the campaign captures Tiffany & Co. Schlumberger Apollo Brooch in yellow gold and platinum with diamonds. Jean Schlumberger's visionary creations are some of the world's most intricate designs which were initially inspired by electrons circling an atom and this is portrayed in the fine details of the advert. The impression-making brooch comprises expert features that induce round diamonds and striking gold accents. The campaign is a relatively new one that was released during the first week of October as a Digital-Out-of-Home (DOOH) campaign that was distributed across the city of Dubai.
