Italian luxury fashion house based in Milan, Italy, Bottega Veneta has released a new branding and awareness outdoor campaign on Dubai's billboards, exciting Emirati women for the new Fall/Winter Collection Salon 02. Bottega Veneta's last appearance on Dubai's OOH scene was during the same time last year, and portrayed the Salon 01 as a homage to glamorous domestic living. The fashion house and brand is currently going bigger and better than before with a strikingly creative and aesthetic outdoor ad. The new Bottega Veneta collection shifts consumers out of their households, post-pandemic, and excites them with blaring lights illuminating a night in the city. The collection revolves around several high-octane looks with bright colors, ostrich feather suits, and textural suits and dresses, but this time alongside animated furs in cartoon-like proportions. The campaign grabs the audiences' attention with only one visual that sets the brand apart on the roads, making a significant impression. The visual shows a beautiful model symbolizing the idea that the past year has been defined by duality and as a result of the chaos caused by the pandemic, there has been a near-constant contrast between the fear and depression due to the lockdown, and the hope and joy that are a result of the prospect of returning to normalcy. The creative director of the campaign, Daniel Lee aptly encapsulates the fashion house's Fall/Winter Collection of 2021, and that is the very sentiment that Bottega Veneta targets sending through their OOH campaign. The ad copy is considered simple, yet effective, branding the name of the sophisticated and luxurious brand in both Arabic and English. The limited OOH campaign was released during the fourth week of September, as uni-poles that were distributed across Dubai City.
